It all started with one simple idea: #TrustInYourself.
From conversations about style, creativity, and the desire to create something of our own, it quickly became more than just an idea. The inspiration came during our studies – from the desire to realize our own design concepts and create clothing exactly as we wanted to wear it ourselves.
The brand was founded in Bamberg, Bavaria, our new home. From here, the idea arose to turn our concepts into reality and make our own mark.
Everyone knows the feeling: you see a piece of clothing and think it's actually cool – but something is missing. This exact feeling was one of the reasons we started. Instead of waiting for someone else to do it, we wanted to change what we wear ourselves.
That's why we implement our own ideas and design pieces that we would celebrate and wear ourselves.
#TrustInYourself is more than just a motto. It reminds us to believe in our own ideas and take the step to truly implement them.
And that's how it all began.
Trust In Yourself.